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Unlocking Success: 5 Ecommerce Marketing Strategies To Action For BFCM Success

Black Friday Sales Tag

As the Black Friday Cyber Monday (BFCM) season approaches, businesses are gearing up for one of the most exciting and profitable times of the year. It's a time when consumers are eager to score the best deals, and businesses have a golden opportunity to boost their sales and revenue through developing a strong ecommerce marketing strategy to respond to the demand. To help you make the most of this season, we’ve compiled a list of five essential strategies to ensure your business's success during BFCM.

Start Planning Your Ecommerce Marketing Strategy Early

The first step to a successful BFCM season is developing an ecommerce marketing strategy as early as possible. Waiting until the last minute can result in missed opportunities and disorganised campaigns. Begin by setting clear goals, outlining your promotions, and creating a comprehensive marketing calendar. Early planning allows you to iron out any potential issues, collaborate with partners, and ensure that your website and inventory are prepared to handle the increased traffic and demand.

This is the time to ensure influencers are on the same page - if you are engaging them - stock levels are sound, and content is organised.

Optimize Your Website For Speed And Mobile

A slow or unresponsive website can be a major turn-off for potential customers during BFCM. Make sure your website is optimised for speed and mobile responsiveness. Test your site's load times and functionality to ensure a smooth shopping experience, whether customers are browsing on their desktops, smartphones, or tablets. A user-friendly website is more likely to convert visitors into paying customers.

It’s such a shame to spend time and effort on organic and paid traffic if they get to your website and are unable to check out effortlessly, so this step is crucial. If you need a website audit, get in touch with us today to organise one.

Craft Irresistible Offers

BFCM is all about the deals, so make sure your offers stand out. Consider offering exclusive discounts, bundled deals, or limited-time promotions to entice shoppers. Leverage scarcity and urgency to create a sense of FOMO (Fear of Missing Out). Clearly communicate the value of your offers through compelling ad copy and visuals that showcase the savings.

This is a great time to decide if you are hoping to target a cold audience, reengage warm audiences, or both. If you’re looking for brand new traffic, ensure your offer is one that stands out from the rest un this incredibly competitive period of time.

Build Anticipation With Email Marketing

Your email list is a valuable asset to compliment your ecommerce marketing strategy during BFCM. Start building anticipation by sending teaser emails to your subscribers well in advance. Share sneak peeks of your upcoming promotions, highlight exclusive deals for email subscribers, and create a sense of excitement. As the BFCM weekend approaches, send reminder emails, and follow up with abandoned cart emails to recover potential sales.

Leverage Social Media And Influencer Marketing

Social media is one of the most powerful tools for promoting your BFCM deals. Create visually appealing and shareable content to engage your audience on platforms like Instagram, Facebook, Twitter, and TikTok. Collaborate with influencers in your niche to reach a wider audience and gain credibility. Influencer endorsements can significantly boost your brand's visibility and trustworthiness.

If you’ve had your eye on platforms such as TikTok, this is a great time to break into the market with a compelling offer.

The Black Friday Cyber Monday season presents a great opportunity for businesses to boost their sales and leave a lasting impression on customers. To ensure your business's success during this critical time, remember the importance of early planning, website optimization, irresistible offers, email marketing, and social media strategies. By implementing these five key elements, your business can make the most of BFCM and set the stage for a successful holiday season. Don't wait—start implementing these strategies now and prepare to thrive during this exciting shopping season.


Give these ideas a try to kick off your ecommerce marketing strategy for Black Friday, and slide into our DM’s at @glowbrightmarketing to let us know how you go. Alternatively, contact us here to continue this convo, or to see how we can help your business glow brighter!!


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