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Glow Bright Marketing Agency Win: How We Increased Our Client's Instagram Reel Interactions By +1,314%

Instagram reel results from marketing agency insights.

In the ever-evolving world of social media marketing, staying ahead of the game is so important.

With platforms constantly rolling out new features and algorithms, it can be challenging to maintain engagement and visibility for your brand or client. Plus, we know how tricky it can be to stay on top of social media when there are so many other facets of business that demand your undivided attention.

However, our recent success story proves that with the right strategies, you can see success on your social media platforms such as Instagram. Glow Bright Marketing agency have analysed our Instagram results, so read on for the 4 key ways we elevated our clients results.

Marketing Agency Non-Negotiables for Instagram Reels


The choice of music or sound in your Reel can make or break its performance. Instagram's algorithm often prioritizes content featuring trending sounds or songs, as an Instagram marketing agency, staying on top of these trends is key!

To increase the chances of your Reel reaching a broader audience, consider these tips:

  • Stay Updated: Regularly check Instagram's music library for trending tracks and sounds that align with your content.

  • Relevance Matters: Ensure the chosen sound complements the theme or message of your Reel. The music should enhance the viewer's experience.

  • Timing is Key: Capitalize on music trends when they are at their peak. Timeliness can significantly impact your Reel's visibility.


While third-party editing apps offer a plethora of creative tools, Instagram prefers content that remains within its ecosystem.

Here's why:

  • Native Features: Instagram's editing tools are optimised for its platform, ensuring that your Reel looks its best.

  • Algorithmic Favour: The platform may prioritize content created entirely within its app, leading to improved reach.

  • Seamless Integration: Editing within Instagram streamlines the process, allowing you to post your Reel quickly.


Your Instagram Stories serve as a valuable gateway to your Reels.

Utilise them effectively:

  • Teasers: Post teasers of your upcoming Reels in your Stories. Create curiosity and anticipation among your followers.

  • Engagement Tools: Leverage polls, questions, and quizzes to interact with your audience and keep them engaged.

  • Swipe-Up Links: If you have the "swipe-up" feature, use it to direct viewers to your Reels.


While paid advertising can amplify your reach, it's essential to maintain a robust organic presence.

Here's how they complement each other:

  • Build Credibility: A strong organic presence establishes credibility and trust with your audience.

  • Targeted Promotion: Paid ads allow you to target specific demographics, further expanding your reach.

  • Amp Up Engagement: When organic content already engages your audience, paid promotions are more likely to resonate with them.


Keep in mind that social media is a dynamic landscape, and what works today may evolve tomorrow, so it’s important to keep an eye on what’s working and also to trust yourself when it comes to experimenting with new ideas.

A little overwhelmed but excited? Get in touch with us today for a chat to see how we can help your socials glow brighter.


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