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How To Know If You Should Outsource Your Marketing

Running a small business is no easy feat. From dealing with customers, clients, staff and your bottom line, we know exactly how tiring it can be. But we also know that it takes a special kind of person to dive headfirst into the beauty industry, one that loves making others look and feel good.

As a small business owner, you wear many hats, from managing daily operations to strategizing growth. With so much invested in your business, marketing is a crucial aspect that can make or break your success. As your business grows, you may find yourself wondering whether to handle marketing in-house or outsource your marketing to experts. In this blog post, we'll walk you through some key considerations to help you determine if outsourcing your marketing is the right move for your small business.

Glasses and a phone with marketing strategy on screen.

Assess Your Marketing Needs

The first step in deciding whether to outsource your marketing is to evaluate your specific needs. Take a close look at your current marketing efforts and ask yourself the following questions:

  • Do you have the expertise and time to execute a comprehensive marketing strategy effectively?

  • Is your marketing strategy yielding the desired results?

  • Are you struggling to keep up with the latest marketing trends and technologies?

  • Is your marketing budget sufficient to hire an in-house marketing team?

If you find it challenging to manage your marketing tasks effectively, or if you lack the resources to hire a full-fledged marketing team, outsourcing could be a viable solution.

Benefits To Consider When You Outsource Your Marketing

Outsourcing your marketing can bring a host of advantages, particularly for small businesses with limited resources. Some key benefits include:

  • Access to Expertise: Marketing agencies specialise in various aspects of marketing, from digital to traditional, and have a team of experts who stay up-to-date with industry trends. Here at Glow Bright Marketing, we have cumulative 40 years of experience in the beauty industry. So you’re not only investing in having your marketing looked after, but looked after by a team who knows the ropes and how to best use your platforms to achieve your goals.

  • Cost-Effectiveness: Hiring a full-time marketing team can be costly for small businesses. Outsourcing allows you to access professional marketing services without the added overhead costs.

  • Time Savings: Marketing agencies can handle your marketing campaigns, leaving you with more time to focus on core business activities.

  • Scalability: As your business grows, a reputable marketing agency can adjust its strategies to match your evolving needs.

  • Data-Driven Insights: At Glow Bright, meeting your expectations isn’t enough. We encourage you to use us as your marketing consultant in your pocket. With a wealth of knowledge not only in digital, print, PR, strategy and, we’re also wildly passionate about growth and profitability. Ask us today how we can help to troubleshoot your business obstacles.

Define Your Marketing Goals

Before you begin working with a marketing agency, define your marketing goals clearly. What do you aim to achieve through outsourcing? Is it?

  • Having more time back in your day to focus on your zone of genius?

  • Receiving guidance on your ongoing digital activations?

  • Have a constant stream of new business coming through your ad streams?

Outsourcing your marketing can be a game-changer for your small business, providing access to expertise, saving time, and increasing your marketing effectiveness. By carefully assessing your needs, researching potential partners, and defining clear goals, you can make an informed decision about whether outsourcing is the right move for your business.

Remember, finding the right marketing agency that understands your business and shares your vision can lead to a fruitful and long-lasting partnership. So take the leap and unlock the potential of outsourcing to help your small business glow brighter.


Still unsure? Get in touch with us today for a complimentary discovery call.


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