top of page
Glow Bright Marketing Logo in Blue with a white background.

Are Google Reviews Really Important for Small Businesses?


The current digital climate is evolving rapidly. Keeping up to date with digital marketing or social media trends and strategies is only getting more difficult. Particularly for smaller businesses who may be hesitant to invest in marketing, or may not have a crazy budget, one FREE digital marketing strategy that you can rely on is having an up to date, Google Business Profile with Google Reviews. Google Reviews has emerged as a powerful influencer in the decision-making process and can significantly influence the decision to choose your business over others.



Google reviews important for small business graphic


But just how important are google reviews for small businesses?


GOOGLE REVIEWS CAN: BOOST CREDIBILITY

One of the most crucial points to highlight is that people are more likely to visit your business if it has good google reviews. Consumers tend to trust the opinions of others over traditional advertising. When potential clients or customers see that you have reviews, written from real people, they naturally perceive your business more credible over businesses without google reviews.


GOOGLE REVIEWS CAN: IMPROVE SEARCH ENGINE OPTIMISATION (SEO)

If Google sees that your business is receiving good Google reviews, your website will be ranked higher in local search engine results, significantly enhancing your visibility online. Google is dedicated to providing its users with the best possible answers to their search. If they see that your business offers spa treatments and you’ve received 500+ reviews with an average of 4.8/5, Google will favour your businesses over businesses with less positive reviews.


HOT TIP: Make sure you are always on top of your reviews and that you’re responding to all of them! Increased activity on your Google Business account, attracts more attention from Google, enhancing your visibility and potentially boosting your search rankings.


GOOGLE REVIEWS CAN: PROVIDE VALUABLE INSIGHTS FOR YOUR SMALL BUSINESS

At the end of the day, no business is perfect and achieving a glowing average of 5/5 is pretty rare. Finding ways to improve your business can be challenging but Google reviews can help you gain valuable insights into how your business is perceived and pinpoint areas for improvement.


GOOGLE REVIEWS CAN: DRIVE WEBSITE TRAFFIC

Positive Google reviews are more likely to drive traffic to your business’s website. When potential customers see favourable reviews, they’re more inclined to visit your site and learn more about your offerings!


 

Maintaining a Google Business Profile allows you to receive Google Reviews which inherently provides a free marketing strategy to support your small business. If you’re a small business, the difference between having a Google Business Profile with Google Reviews and one without, is colossal. With Google Reviews, you can boost credibility, improve your SEO, gather valuable insights into your business, and drive website traffic.


Looking for some support with your Google Business Profile? Wanting to start gaining reviews but don’t know where to start? Drop us a DM or Contact Us here and get in touch for some more hot tips today!







תגובות


bottom of page