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5 FREE Social Media Management Tools Every Content Creator Needs

In today’s fast moving world of social media and digital marketing, having efficient social media management tools can be the difference between your account thriving or flopping. It doesn’t matter if you’ve been in the social media management industry for years, or you’re just starting out, there are free social media management tools that you should leverage to streamline your workflow and enhance your content creation skills.

Free Social Media Management Tools.

5 FREE Social Media Management Tools We Love


Think design, made easy. Canva is a must-have when it comes to designing eye-catching and professional visuals, especially if you have limited to no design experience. It is an incredibly easy tool to use and navigate. It’s also been optimised for social media, meaning you’ll find endless templates for easily customisable social media posts, stories, banners, and many more. 


  • Thousands of free templates 

  • User friendly interface 

  • Ability to collaborate with team members


We completely get that carving out time to post on social media can not only be time-consuming but adding another task to your to-do list can feel overwhelming. Later completely omits this feeling, allowing you to schedule posts across multiple social media platforms with features including the ability to tag products, tag people, add first comment, add location and caption. To say Later is a time saver is an understatement. It allows you to spend a day focusing on your content and scheduling it, and you can feel at least during the rest of the month knowing you still have content coming out.


  • Free version allows 12 scheduled posts a month 

  • Auto Posting: allowing posts to be published without you having to be anywhere near your phone or computer 

  • Multiple platform posting, e.g., Facebook and Instagram


If you’re ever scrolling through Instagram or TikTok and come across professional-looking, engaging videos, we bet you they’ve used Cap Cut to make them. Cap Cut is our go-to video editing app that allows us to create high-quality videos with so many editing parameters; filters, transition, trimming, splitting merging, special effects, text overlays, music integration, and so much more. 


  • Easy to use 

  • Free templates 

  • Diverse range of editing tools


If you’re ever feeling in a creative rut, ChatGPT can come to the rescue. It’s completely normal to have days where you're struggling for content ideas and ChatGPT is the perfect tool to get your creative juices flowing. Asking ChatGPT specific questions can help you generate social media content ideas, caption inspiration, suggestions on improving your content, ideas for hashtags, and the list goes on. Think of it as your 24/7 content assistant. In saying this, we always advise using it as merely a source of inspiration rather than directly copying its output. 


  • Generates creative ideas 

  • Available 24/7 

  • Can provide insights into ways you can improve your content


If you’re looking for a place to source inspiration, look no further than Pinterest. From a simple search, you’ll find yourself scrolling through endless visuals and videos, providing an amazing way to find new ideas and source inspiration for design visuals, colour palettes, aesthetics, and so much more. One of its best features is the ability to create boards and pin posts to them as they fit, allowing you to keep your content super organised and easily accessible. 


  • Endless visuals for inspiration 

  • Organise and save ideas into different folders (boards) 

  • Ability to share and collaborate on boards 


At Glow bright Marketing, not a day goes by without us using at least one of these social media management tools. They have all been pivotal in allowing us to organise, schedule, and create captivating content for our clients. They are the cornerstone of social media success, no matter if you’re a seasoned social media management professional, or simply starting in this space. 

Try any of these free social media management tools and drop us a DM to let us know how you go! Alternatively, get in touch to see how we can assist you in your social media management here.


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