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Does SEO really matter? 4 reasons why SEO is important for your business

The digital marketing landscape continues to evolve rapidly. There’s a constant stream of updates to be aware of, new platforms to jump on, or trends to capitalise on. Yet the importance of Search Engine Optimisation (SEO) remains relevant for bolstering your online presence.


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What is SEO?


SEO marketing refers to a range of optimisation techniques to enhance the quantity and quality of website traffic, thereby enhancing your website’s visibility on search engines like Google, Yahoo, and Bing. The primary goal is to boost your website’s rankings in search engine results, defining why SEO is important.


For example, you run a beauty salon in West London, offering a range of treatments, including massage services. You’d ideally want your website to appear on the first page of Google for relevant search terms and keywords such as:


‘Massage West London’
‘Best Massage West London’ 
‘Aromatherapy West London’ 
And so on…

An effective SEO strategy will utilise a range of techniques, including keyword research, on-page optimisations, backlinking, technical optimisations (like site structure) and more, ensuring your beauty salon secures a higher ranking on Google - for the most relevant keywords and search terms.



4 reasons why SEO is important for your business?


WEBSITE VISIBILITY

One of the core advantages of SEO is centred around website visibility. After a Google search, the chances are, you’ll find what you’re looking for on that first page. 

Through using an SEO marketing strategy to fine-tune your website, you’ll increase your chances of appearing higher up the ranks of Google and securing a position on that golden first page, significantly boosting your site's visibility. 


ORGANIC TRAFFIC

Another one of the many advantages to SEO is organic traffic. Organic traffic refers to visitors who find your website naturally, without the influence of paid advertising or direct search. For example, if a person looked for ‘Gel Manicures in South London’ and landed on your website via Google search, they would be included in your organic traffic. This traffic is golden as it’s effectively targeting people who are already interested in your product or service and, therefore, are more likely to convert…establishing just how important SEO is. 


COMPETITIVE ADVANTAGE

I'm sure you’ve got a competitor out there that continues to surpass your rankings on Google. SEO is a prime example of how you can overtake your competitors in rankings, enabling you to capture more of your target market. 


USER EXPERIENCE

Another prominent advantage of SEO revolves around crafting the most seamless user experience possible. Not only will this ensure a user-friendly experience for your site visitor - but Google audits your website’s health and credibility when determining rankings.



 

Overwhelmed by SEO? 

We get it; Search Engine Optimisation is a technical concept, however, we hope you aren't still questioning why SEO is so important. You want to find the perfect balance between building a website that appeals to both your audience and Search Engines.


Get In Touch with us to see how we can help amplify your digital presence, boost your rankings on search engines and give your business the attention and traction it deserves. 




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