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10 Free Content Ideas to Make Your Brand Glow This Valentine’s Day

How many days until Valentine’s Day? 8 Days! 

That means only 8 days to get content for Valentine’s Day that will stand out!

This is a holiday you don’t want to miss. It’s the perfect time to spread the love and warmth on social media. Whether you’re a content creator, social media manager, or just someone looking to share some joy, here are 10 content Valentine’s Day ideas to stand out. 

Props with Product Shots  

Hearts remain a timeless symbol for this holiday. This year, the trend leans towards a vintage aesthetic, featuring retro cake styling and classic technology such as cameras and phones. Additionally, the theme incorporates various red elements like cherries, roses, sunglasses, and lots and lots of bows.

Love Letter Carousel

Create a carousel of images that have a different prompt on each. Encourage your followers to complete the prompts and share with their loved ones. This is great to boost your engagement on social media, and encourages the love to be spread to all. 

Tip: When your content is shared through stories or DMs, it signals genuine engagement. In today's social media landscape, shares hold more tangible value than comments, likes, or followers. More helpful tips here.

Multi coloured love hearts with valentine's day messages

Celebrities in Love Memes 

Share an image featuring a couple that resonates with your brand or sense of humour, creating a relatable and enjoyable connection with your audience. Spread kindness and joy through this light-hearted and engaging content idea.

Flashback to Memorable Moments:

Create a compilation of stories from your staff or your favourite love stories and create a video or photo montage showcasing these heart-warming moments, allowing people to celebrate their love stories together. Encourage your audience to share their favourite memories or milestones about loved ones.

Tip: Longer videos are regaining popularity, with platforms like Instagram and TikTok extending their maximum video length. Audiences now prefer videos lasting two to five minutes over the previous trend of shorter clips, allowing for more substantial and engaging content. 

Self-Love and Wellness Tips:

Remind your audience that Valentine's Day isn't just about romantic love but also self-love. Share tips on self-care, mindfulness, and wellness activities that individuals can indulge in to celebrate their own worth and happiness.

Tip: Gen Z prefers social media over Google for research. Leverage this by adding valuable tips to your content captions, enhancing post performance and longevity. Source here 

Valentine's Day Playlist

When it comes to a brand, it's more than just the product and service, it's about channelling all the senses. Craft a curated playlist of love songs and share it across your platforms. Encourage your audience to add their favourite tunes to the list, creating a collaborative soundtrack that everyone can enjoy during the Valentine's season.

Q&A Session

Host a live Q&A session with couples, discussing their love stories, experiences, and advice. Invite your audience to submit questions, creating an interactive and engaging platform that fosters a sense of community around the theme of love.

Zodiac Sign Fun Facts 

Dive into the distinct characteristics, traits, and quirks of each sign, creating engaging and shareable content. Your audience will not only find it entertaining but also enjoy discovering more about themselves and their loved ones.

For some post inspiration check out this Glamour article.

Random Acts of Kindness Bingo

Inspire your audience to spread love beyond their close circles by participating in a random act of kindness challenge. Provide a list of ideas, such as sending anonymous compliments or small surprises, and encourage your followers to share their experiences using a dedicated hashtag or tagging your brand in a video. 

Tip: User-generated content is great for brand visibility as well as building a trusted community. Getting your audience to complete a bingo and creating content tagging or using your brand is a great form of User Generated Content. 

Love-Themed Polls and Surveys:

Engage your audience with polls and surveys related to their Valentine's Day preferences or experiences. We as humans are naturally curious creatures, share the results and spark further conversations. This is great to boost shares and engagement to your profile. 


Incorporating these content ideas into your Valentine's Day strategy can help you connect with your audience on a deeper level, fostering a sense of community and celebration during this love-filled season.

 If you give any of these a try or have more please send them our way. 

Explore our Instagram or chat with us here!


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