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Black Friday Success

Black Friday Success

The Client

Beauty Secrets Spa is a haven for wellness and relaxation, with numerous locations across the UK. 

Renowned for its opulent ambience and an array of indulgent treatments, from luxurious facials to therapeutic massages, the spa brand focuses on holistic rejuvenation. With a commitment to top-tier products and a serene environment, it offers a transformative experience for body and mind.

The Challenge 

Amidst the saturation of brands for attention during Black Friday Sales, Beauty Secrets' needed a strong online presence to stand out amongst competitors, drive potential customers to the website and convert them into valuable customers.

Our Solution

Enhance Instagram and Facebook strategies to boost brand awareness and foster organic growth, targeting our specific audience for increased engagement and community building.

 

What we did: 

  • Generate content concepts and themes that mirror the brand's identity and execute content creation that provides value to new and existing audiences.

  • Crafting educational content and concise videos that captivate beauty and wellness enthusiasts, maintaining a consistent posting schedule of 3 to 4 times per week. 

  • Staying up to date with algorithm changes and pivoting where necessary. 

  • Monitor and refine content performance regularly, supplementing it with strategic paid ads and targeted boosting to amplify reach, engagement, and brand visibility.

The Results

19.36%

ROAS on social campaigns converting to £7.7K of additional purchase value.

+20%

Increase sales vs. LY.

+40%

Increase in Email Click Rate vs. LY.

+37%

 Increase in Email Open Rate vs. LY

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